How Meta's New AI Agent Is Different
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Agentes de IAAI Signaldot-ai_agentsdot-artificial_intelligencedot-metaidioma-enInglêsMuseyt-nIMu2aKyeuc
Vídeo em Inglês, publicado pelo canal The Information.
About this content: The summary, key points and topics below are generated automatically from the video transcript. They reflect the content, opinions, claims and predictions presented in the video and do not represent a position, validation or fact-check by IA Dots.
Video summary
Meta launched its first consumer AI agent named Muse, designed to act as a 24/7 personal assistant for tasks like admin work, shopping, and scheduling. A tech industry partner discusses the user experience, integration with apps like WhatsApp, safety measures, and how Muse compares to competitors in the market.
Key points
- Meta launched a consumer AI agent named Muse, featuring both free and paid tiers to handle end-to-end personal tasks.
- Users can connect Muse to various apps and platforms, including Instagram, Facebook, Gmail, and WhatsApp, through a simplified chat interface.
- Muse currently has strict guardrails that prevent it from connecting to work systems and corporate emails, unlike other agents.
- The agent operates with isolated secure virtual machines and security architectures to handle user data privacy and review actions.
- Market competition includes products from OpenAI, Anthropic, Elon Musk, and other tools, with Muse standing out by keeping all context in a single chat thread.
Topics
MetaMuse AI AgentConsumer AIPersonal AssistantData Privacy and SecurityArtificial Intelligence MarketWhatsApp Integration
Video transcript
Transcript from available captions; it may contain errors.
Meta launched its first consumer AI agent on Tuesday called Muse. The information has been reporting on the product internally named Hatch for quite some time now. Mark Zuckerberg said the agent will quote understand your goals and work 24/7 to get things done for you end quote. There are both free and paid tiers. I want to bring us someone who has been playing with it. Jaya Gupta is a partner at Foundation Capital. Jaya, welcome to the show. It's great to have you back. Thanks for having me. >> So, let's I'm going to get to your your reactions in a second. What is Meta Advertising Muse is going to be able to do for you? >> Good question. Um, it's, you know, I think Mark Zuckerberg and and Alex Wang are coming out and saying, "Hey, this is going to be able to do and take over your, you know, your tasks end to end and sort of be your personal assistant that will be able to handle admin. that'll uh be able to handle like you know when you're taking your kid to soccer practice and you forget about trials like it's going to be it's going to be able to handle all the things that you know people forget to think about or it'll be it'll be handling all the things you know in life that people are charging you for money for things like how do I get you money back how do I help you shop more and so I think >> it's the whole it's the whole personal assistant mandate essentially things that you didn't want to do in your life >> exactly Okay. So, now you've been using it. Uh, does it live up to that hype? You know, it only came out yesterday, so, you know, we don't have a lot of data here, but what what do you think? >> Yeah, I mean, it is it's it's insane. Like, I would say that uh I obviously had Instinct first. And so, you know, that got me, you know, thinking like, oh my gosh, this thing can it found me an apartment. Like, it was able to negotiate my apartment with me. It was able to, you know, my building didn't have parking, we found out, so it was able to go uh run like an RFP or like a bake off between all the buildings in SF for like parking. And so I think the amount >> you're talking about instinct right now or or or about Muse? >> No, that was from Muse. That was from Muse. >> Okay. That's from Muse. Wow. >> That was for Muse. Yeah. And the amount of things it's been able to do has been pretty crazy. And like the the way you can integrate uh you know all your other apps and your emails super quickly. Now you have to kind of figure out who do you trust your data with. But um I think that uh I also really like the fact how how much they thought about security and privacy and all those things on the Muse side. So um I'm super impressed already. >> So can and can you just maybe walk us through like what what is the user experience like? I mean you download this onto your laptop onto your phone. you have to like do you you have to click through and say hey you have access to these files or these apps and not these like what is the whole uh walk through? >> Yeah, good question. Oh my gosh, I wish I could give you a demo in real time. Um, but basically you you from Muse you you click sign up you you get to like an app interface and you you know there's a sort of button where it's like you can connect things over time and you can connect like you can it's like a oneclick connect and you choose what to connect it to. I think for me uh it was very very fast of course to connect anything to like Instagram or like Facebook anything that they already had. um super super simple of course. Um and then you know you can kind of connect things like your Gmail and so then it's like sort of a chat interface like hey uh you know it'll it'll say it's the same it says the same thing that Instinct said. Hey give me one thing to take off your task list and I'm like hey you know I need uh help with finding an apartment. Um it'll go and and then it'll sort of ping you every few hours like saying hey I found this I found this. I found this. There's updated pricing here. And so it's pretty it's pretty impressive. Um and then it kind of, you know, puts things into like little like briefs for the day. Like it's like when I wake up, I need to know a few things. It'll come >> and and does it does it like um how does it send these briefs to you? Is it in the app or is it by chat like iMessage or how does it work? >> Good question. So it's in the app and then also they funnel it to WhatsApp so you can connect really really quickly to WhatsApp. Makes sense. Meta. Yeah. >> Um, and so I get I get them both in WhatsApp as plus the app because I have WhatsApp on my computer and my phone. And you know I want things on on both. But yes, you can do app or WhatsApp >> and and then so it syncs between what's you know what's happening on your phone, what's happening on the computer. You can sort of access it through through both. >> Exactly. >> Okay. >> Okay. So So sounds pretty impressive. Sounds like you've had a great experience with it. And I I'd love to know at some point how much you managed to save on the apartment. uh what that negotiation looked like. But >> uh so where does it fall short? I mean are there things that it cannot do right now? >> Yeah, good question. I mean um I think right now it's hard to connect it to work things. Uh so you know that that is something that I think instinct for example has been able to get around. Um I think >> meaning your your work uh account like like what kind of work are you talking about? like powerpoints or >> uh yeah like work emails and uh connecting to Outlook and uh connecting to like more of the you know foundation capital side of the house like I think it's you know you know Muse has been the guardrails are pretty tight on on what you can sort of connect with on the work side and it's also pretty tight on things that you can um you know like say to it. So, it'll it'll catch things, you know. I I think they've done a great job red teaming it because there's definitely some things that I was able to do on other apps that I can't do on on this one. >> And and when you say like when you say there are guard rails around it, does it mean that it literally will not let you connect to your enterprise Gmail account for example? Uh but you can connect to your personal Gmail account like is Meta saying we do not want this to access any work systems? Is that what's going on? Yeah, I mean I look I I only tried it for a few seconds but I was not able to connect to Outlook and it was like you know we don't we don't want you to connect to work systems and I was like okay this is you know thank you for for the >> for thinking about this in advance >> but but instinct will you can do whatever you want. >> You can do more of whatever you want. Yes, >> you can definitely do more of whatever you want. >> So okay so so this is kind of an interesting and an intentional choice from meta. I mean, why do you think they're making that decision and and what's your analysis being around the safety of not just these two? Well, I mean, let's yeah, let's talk about the safety of these two agents specifically because, you know, we've done some reporting here at the information um about internal testing that Meta did before the release and there were some episodes where the agent took unwanted actions and of course that was in a test uh a test case. I mean, this is the question, right? Is how how safe is it? So, what's your review on the safety of these two uh popular agents? >> Yeah. Um, good question. I mean, I think I went viral for posting uh about my Instinct incident, which was, you know, I uh I told it to go, "Hey, you know, I needed something for my UCSF account. It the the password in the password manager was wrong. So, Instinct went and literally changed my password. It hit forgot password, changed my password, and then didn't even tell me about it." Uh, and then you know then it tells me that hey actually I changed your Stanford help password. Um, and you know now I'm kind of locked out of both my UCSF and Stanford accounts. But either way like I think >> So you haven't you haven't fixed it yet? >> I haven't but you know I I I need to uh call them because I you know the thing where it's probably a personal problem where I just can't figure out what password they use and I should have hit forget password but yes I have not fixed that yet. Um I think on the meta side what I've observed on the muse side is that like that situation doesn't really happen and I know in early testing and all those things like they probably caught all these hiccups where I think instinct is catching the hiccups as it's taking off and meta probably of course bigger distribution force bigger time to think about these things. They've hired privacy people. I think they hired the XS signal person too. Um so I think that they've just thought a lot of these things through. Also, Meta kind of has to like, you know, Meta not had a great reputation on that. >> So, so between the two, you you do feel like the Meta uh product Muse is the safer agent to use uh right now. >> I think so. Um and I think that's just also because like Meta's told us like what their security architecture is like each user kind of gets their own own isolated isolated secure VM. Um there's the Sentinel that reviews actions. um they've uh optimized for you know the users like guardrails and all these things there's an explicit like this is not for ads and so they've said all these things they've posted the technical architecture diagram I don't have that for instinct so um in some ways like uh one like I feel more comfortable with the fact that they've kind of said like here's all the things that we've done and two like meta >> h how does muse compare to some of these other uh you know computer use agents And I know Perplexity has been has been uh making some traction there and then I I mean OpenAI anthropic I think they have some sort of uh similar product. Uh just help me understand where Muse fits in that competitive landscape. >> Yeah, great question. So I think what and and I can bucket these in a few different ways but there's Grockbot there's uh which is you know Elon's product and the cursor team's new product and then you have like uh of course you have like openai like whether it's codeex or chat and then you have uh anthropics products. I think that what the magic behind Muse and as well as instinct is is that the chat is like where all your context is. like your context is just like one uh longunning singlethreaded uh you know piece and so everything that you do in your life kind of goes to the central interface whereas all the other products uh are done by task like research agent or >> uh you know uh publicity agent whatever it is and so I think it just is is just two different um stylistic choices uh which I think will unlock consumer demand having it in a single thread What what's your assessment here on how this plays out? Do you think this is going to be a winner takes all type of product in the end? Do you think that there is room for six or seven leading products and then people just pick which one they like? I mean, what do you think? >> Good question. I think we're still so so so early like Meta on Instinct or you know their US only instinct probably you know most of the VCs and founders are probably using it as their uh customer base right now and so it's probably a few hundred thousand power users is my guess max um and so I think that we're still so so so early my guess is that like I think a lot of people will win like I think the international market is up for grabs uh I think you know Meta will probably win that given given WhatsApp I think that you can segment it by look there's global admin work there's travel there's bill negotiation there's scheduling like even if agents like take 1% of all of those markets like that's a massive market >> so so so let me let me ask you a more pointed question do you think meta is a winner in this in this uh category in the end because I mean this is this is the big bet that they're making certainly even with the coding agent I mean this is not an arena they've played in before >> yeah I I think I think this will be Meta's big win. Um yeah, I think this will definitely be Meta's >> Okay. >> And all the capex will be worth it because they hopefully >> they've got p they've got paid tiers, too. So, we we need those we need those to catch on. So, >> exactly. >> All right. Well, Jay, I want to thank you for coming on. It was a great review. That is Jay Gupta, a partner at Foundation Capital here on TIV.
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Assuntos: Agentes de IA, Muse. Publicado no YouTube em 2026-09-09.
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